Social Media Marketing Course

Social Media Marketing Course

social media marketing training

Course Overview

Social media is the most famous platform on the World Wide Web for interacting with others. There will be around 3.02 billion social media users around the globe in upcoming years. The use of social media is for different purposes like staying in touch with friends, keeping up with the latest trending news and topics, etc. The effective use of social media is an essential skill these days. This social media marketing course will help you to sharpen your skills.

Our Social Media Marketing classes will help you to become a Social Media Expert. Here you will get an in-depth understanding of prominent social media platforms. It will help you to know which one to use for personal and business purposes.

In the Social Media Training, we teach you how to attract the audience, promote your business or brand, set up the advertising campaign and create an engaged community. This course offers a complete understanding of the social media platform and the entire ecosystem.

Keen to learn advanced social media skills to get a new job/career or want business growth. Our SMM course will help you to achieve your goals. This social media marketing course will help you to become an expert. Many have joined already - now it is your turn!

Why should you take this Social Media Marketing Course?

  • To learn social media skills, you need to become a social media expert.
  • To use the power of social media to grow your business and career.
  • To find new customers through social media websites.

Who Should Attend this Social Media Marketing Course?

  • Students
  • Working Professionals
  • Entrepreneurs and Business Owners
  • Housewives
  • Freelancers
  • Who wants to become a social media expert

Social Media Channels

  • Facebook – Learn how to use the most popular social media platform Facebook for business growth and networking with people.
  • Twitter – Here you will learn effective use of hashtags (#) and trends for better ROI. Step by step guide to using twitter as a marketing tool.
  • LinkedIn – This course will help you know the effective use of the most professional social network to engage with prospective clients and build a professional network.
  • Instagram – Here you will learn an effective marketing strategy to use Instagram for both personal and business branding.

Certification

You will get a Facebook certificate, HubSpot certificate, Hootsuite certificate, and one “Social Media Marketing Course Completion” certificate from DiGi MARK.

This social media marketing course will guide you to use social media platforms to manage marketing campaigns, increase sales, and find new clients. Here you will learn how to attract an audience, promote your business or brand, and set up social media marketing campaigns on platforms like - Facebook, Instagram, Twitter, and LinkedIn.

List Of Modules

Module 1 - Social Media Marketing Overview

  • 1.1 What is Social Media Optimization (SMO)?
  • 1.2 What is Social Media Marketing (SMM)?
  • 1.3 Importance of Social Media Marketing

Module 2 - Social Media Platforms

  • 2.1 Major social media platforms
  • 2.2 Latest stats about social media platforms
  • 2.3 How to choose relevant social media platforms?

Module 3 - Facebook Marketing

  • 3.1 Overview of Facebook
  • 3.2 Importance of Facebook marketing

Module 4 - Facebook Profile

  • 4.1 Overview of Facebook profile

Module 5 - Facebook Page

  • 5.1 Overview of Facebook page

Module 6 - Facebook Group

  • 6.1 Role of the Facebook group in community building
  • 6.2 Creating and managing a Facebook group

Module 7 - Facebook Event

  • 7.1 Overview of Facebook event
  • 7.2 Creating and managing a Facebook event

Module 8 - Facebook Marketplace

  • 8.1 What is a marketplace listing?

Module 9 - Facebook Insights

  • 9.1 Key performance indicators (KPIs) of page performance

Module 10 - Facebook Advertising

  • 10.1 What is Facebook Ads Manager?
  • 10.2 Types of campaign objectives
  • 10.3 Types of Facebook ads

Module 11 - Meta pixel

  • 11.1 What is Meta pixel?

Module 12 - Facebook Algorithm and News Feed

  • 12.1 How does the Facebook algorithm determine content visibility?
  • 12.2 Best practices for maximizing organic reach on Facebook

Module 13 - Meta Business Suite

  • 13.1 What is meta business suite?

Module 14 - Instagram Marketing

  • 14.1 Overview of Instagram
  • 14.2 Importance of Instagram marketing

Module 15 - Instagram Profile

  • 15.1 Types of Instagram profile
  • 15.2 Instagram account types
  • 15.3 Creating an Instagram account

Module 16 - Instagram Content Strategy

  • 16.1 Types of content
  • 16.2 Content examples
  • 16.3 What are captions?
  • 16.4 What is reels in Instagram?
  • 16.5 What are stories on Instagram?

Module 17 - Hashtags

  • 17.1 Types of hashtags

Module 18 - Instagram marketing strategy

  • 18.1 Setting goals
  • 18.2 Determine the target audience
  • 18.3 Grow Instagram followers
  • 18.4 Using insights
  • 18.5 Convert Instagram followers into customers

Module 19 - Instagram Advertising

  • 19.1 Overview of Instagram advertising

Module 20 - Instagram Insights

  • 20.1 Overview of Instagram Insights

Module 21 - LinkedIn Marketing

  • 21.1 Overview of LinkedIn
  • 21.2 Importance of LinkedIn marketing

Module 22 - LinkedIn Profile

  • 22.1 How to create an effective profile?

Module 23 - LinkedIn Company Page

  • 23.1 Overview of LinkedIn company page
  • 23.2 What is showcase page in LinkedIn?

Module 24 - LinkedIn Groups

  • 24.1 Role of LinkedIn groups in professional networking
  • 24.2 Creating and joining groups

Module 25 - Lead Generation Strategies

  • 25.1 Lead generation strategy for B2B businesses

Module 26 - LinkedIn Advertising

  • 26.1 What is campaign manager?
  • 26.2 Types of LinkedIn ads

Module 27 - LinkedIn Analytics

  • 27.1 Overview of LinkedIn Analytics

Module 28 - Twitter Marketing

  • 28.1 Overview of Twitter
  • 28.2 Importance of Twitter marketing

Module 29 - Twitter Profile

  • 29.1 Types of Twitter profile
  • 29.2 Profile optimization

Module 30 - Content Strategy

  • 30.1 Tweet
  • 30.2 Retweet
  • 30.3 Hashtag

Module 31 - Important Elements

  • 31.1 Twitter Trends
  • 31.2 Twitter List
  • 31.3 Advanced Twitter Search

Module 32 - Twitter Analytics

  • 32.1 Overview of Twitter Analytics

Module 33 - Twitter Advertising

  • 33.1 Overview of Twitter Advertising

Module 34 - Influencer marketing

  • 34.1 What is influencer marketing?
  • 34.2 Types of influencer
  • 34.3 How to find influencers?

Module 36 - Social Media Measurement

  • 36.1 Overview of social media measurement

Social Media Marketing Course FAQs

What is the Training Mode?

  • Training mode is offline/classroom training and online training.

What are the timings and duration of the Social Media Marketing Course?

  • Please contact us to know about the timings and duration of the Social Media Marketing Course.

What is the fee of Social Media Marketing Course?

  • Please contact us to know about the fee of the Social Media Marketing Course.

What are the Pre-requisites for this Course?

  • You should have basic knowledge of computer operation and internet browsing.

Is the course up to date?

  • YES. We provide the latest and up to date content that matches with current industry needs. We continuously research the latest trends and embeds every change happing in the industry.