Search Engine Marketing Course

Search Engine Marketing Course

search engine marketing

Course Overview

Search Engine Marketing (SEM) is an effective way to generate relevant leads for the business. After the SEM course, you can prepare for the Google Ads certification exam - Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads - Measurement. These exams are conducted by Google, free of cost. Anyone who has the wish to become a Google Ads Certified Professional can register and appear in the exams. This SEM course will guide you with everything needed to pass the exam.

This search engine marketing training is the best way to get in-depth knowledge about Search Engine Marketing to manage Google Ads campaigns for business growth. We teach you creating Google ads, campaign management, and effective keyword research.

Our Search Engine Marketing course ensures that you become a Google Ads Certified Professional. Here you get an in-depth understanding of all significant aspects of Google Ads like - search and display networks, shopping and video ads, and campaign management. You also learn to target audiences based on their location, gender, interest, time, etc.

Why should you take this Search Engine Marketing Course?

  • To start your career as a Google Ads Certified Professional.
  • To learn the whole process of Google Ads campaign from creation to manage to measurement.

Who Should Attend this Search Engine Marketing Course?

  • Students – Who want a job in the digital marketing industry.
  • Business Owners – Who want to promote their business using the Google advertising network.
  • Traditional Marketers.
  • Anyone - who wants to become a Google Ads Certified Professional.

Certification

You will get 7+ certificates from Google and one “Search Engine Marketing Course Completion” certificate from DiGi MARK.

Here you will get a guide to create a search, display, shopping, video, and app ads. These modules can enable you to create, manage and measure Google Ads campaigns.

Total Modules

Module 1 - SEM Introduction

  • 1.1 What is SEM?
  • 1.2 Benefits of SEM
  • 1.3 Search engine advertising platforms

Module 2 - Google Ads Introduction

  • 2.1 Benefits of advertising on Google ads
  • 2.2 Where do Google ads show up?

Module 3 - Google Ads Account Setup

  • 3.1 Creating a Google ads account
  • 3.2 Account settings

Module 4 - Campaign Objectives

  • 4.1 Sales
  • 4.2 Leads
  • 4.3 Website traffic
  • 4.4 App promotion
  • 4.5 Awareness and consideration
  • 4.6 Local store visits and promotions

Module 5 - Campaign type

  • 5.1 Performance max campaign
  • 5.2 Search campaign
  • 5.3 Display campaign
  • 5.4 Shopping campaign
  • 5.5 Video campaign
  • 5.6 Demand Gen campaign
  • 5.7 App campaign
  • 5.8 Hotel campaign
  • 5.9 Smart campaign

Module 6 - Ad Group

  • 6.1 What is Ad Group?
  • 6.2 How to create Ad Groups?

Module 7 - Bidding Strategy

  • 7.1 What is the bidding strategy?
  • 7.2 Types of bidding strategy
  • 7.3 How to choose the best bidding strategy?

Module 8 - Keyword Research

  • 8.1 Importance of keyword research
  • 8.2 Types of keywords
  • 8.3 Tools for keyword research
  • 8.4 Keyword analysis and segmentation

Module 9 - Ad Copywriting

  • 9.1 How to create compelling ad copy?

Module 10 - Assets

  • 10.1 What are assets?
  • 10.2 Types of assets

Module 11 - Conversion Tracking and Measurement

  • 11.1 Types of conversion goals
  • 11.2 Types of conversion tracking
  • 11.3 Analyzing conversion data

Module 12 - Tools

  • 12.1 Planning
  • 12.2 Shared library
  • 12.3 Content suitability
  • 12.4 Google tag
  • 12.5 Troubleshooting
  • 12.6 Bulk actions
  • 12.7 Budget and bidding
  • 12.8 Business data

Module 13 - Billing Setup

  • 13.1 Step by step guide to billing setup

Module 14 - Important Terms

  • 14.1 Optimization score
  • 14.2 Impression
  • 14.3 Click through rate
  • 14.4 Conversions
  • 14.5 Conversion rate
  • 14.6 Conversion value
  • 14.7 Remarketing
  • 14.8 Negative Keywords

Module 15 - Campaign Monitoring and Optimization

  • 15.1 Recommendations
  • 15.2 Insights and reports
  • 15.3 Campaigns
  • 15.4 Assets
  • 15.5 Audiences, Keywords and content

Search Engine Marketing Course FAQs

What is the Training Mode?

  • Training mode is offline/classroom training and online training.

What are the timings and duration of the Search Engine Marketing Course?

  • Please contact us to know about the timings and duration of the Search Engine Marketing Course.

What is the fee of Search Engine Marketing Course?

  • Please contact us to know about the fee of the Search Engine Marketing Course.

What are the Pre-requisites for this Course?

  • You should have basic knowledge of computer operation and internet browsing.