Search Engine Marketing (SEM) is an effective way to generate relevant leads for the business. After SEM course you will be able to prepare for Google Adwords certification exams - AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. These all exams are conducted by Google for free. Anyone who has the wish to become a Google AdWords Certified Professional can register and appear in the exams. Are you ready for it?

sem course

Digi Mark is the best institute to get in-depth knowledge about Search Engine Marketing to manage Google AdWords campaign for business growth. We teach you creating Google ads, campaign management, and effective keyword research.

Our Search Engine Marketing (SEM) course ensures that you become a Google AdWords Certified Professional. In this course, you get the in-depth understanding of all important aspects of Google AdWords like search and display network, shopping and video ads along with campaign management. You also learn to target audience based on their location, gender, interest, time and much more.

Who Should Attend This Training?

  • Students – Who want job in digital marketing industry.
  • Business Owners – Who want to promote their business using Google advertising network.
  • Traditional Marketers.
  • Anyone - who wants to become a Google AdWords Certified Professional.

Special Features

  • Google Certifications
  • Training by Google Certified Professional
  • Examples of live projects

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SEM Course Preview

#1 SEM Overview

What is Search Engine Marketing and how it helps to grow the business?

#2 AdWords Fundamentals

Introduction to Google Networks. What is Google AdWords and how it works?

#3 Keywords Research

In-depth knowledge of keywords research, negative keywords. Use and overview of multiple match types.

#4 Search Advertising

Step by step guide to reaching customers interested in product or service with text ads.

#5 Display Advertising

Introduction to display network. An effective guide to run different kinds of ads across the web.

#6 Shopping Advertising

Creating shopping ads and run shopping campaign to promote products in Google.

#7 Video Advertising

Introduction to YouTube advertising. Creating video ads to reach and engage viewers on YouTube and across the web.

#8 App Advertising

Creating Universal App ads to drive app installs across Google's networks.

#9 Campaign Management

Overview of the bidding strategy. Use of the tools, Performance Tracking, Understand the reports and analysis.

Become a Google Certified Professional

Start your career as a Google AdWords Certified Professional.

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