Email Marketing Course

Email Marketing Course

email marketing training

Course Overview

This email marketing course will guide you to execute an effective email marketing campaign. Here, you will learn to create an email marketing strategy to boost your career and grow your business.

Email marketing is a method to send a message through emails. It is one of the best strategies to get a high ROI. You will learn effective email marketing techniques to promote your products, services, and business using emails in an Email Marketing Training.

Email marketing is the most personalized way to increase customers’ trust for products and services. These days, almost all businesses use email marketing as their marketing channel because it offers a high response conversion rate.

Email Marketing is one of the oldest marketing methods in the online world, and due to this, it is the easiest way to target an audience. It allows you to segment your audience as you want, target them based on numerous factors like age, gender, location, etc.

Our email marketing certification course will give you in-depth knowledge of “Email Marketing” to get desirable success using emails.

Who Should take this Email Marketing Course?

Email Marketing is for everyone who wants to use email to increase sales, grow business, brand, etc.

This course is best for:

  • Affiliate Marketers
  • Bloggers
  • Marketing Professionals
  • Others (Entrepreneurs, digital marketers, team leaders etc.)

Certification

You will get one “Email Marketing Course Completion” certificate from DiGi MARK.

The modules will teach you each and everything about email marketing. Here you will learn techniques to collect emails and their segmentation, different types of email templates, email automation tools, and email campaign measurement to know your success ratio and ROI.

List Of Modules

Module 1 - Introduction to email marketing

  • 1.1 What is email marketing?
  • 1.2 Benefits of email marketing

Module 2 - Email marketing strategy

  • 2.1 Defining goals and objectives
  • 2.2 Understanding target audience

Module 3 - Building and growing email list

  • 3.1 How to build an email list?

Module 4 - Email list segmentation

  • 4.1 What is email list segmentation?
  • 4.2 Why do you need email list segmentation?
  • 4.3 How to segment the email list?

Module 5 - Types of emails

  • 5.1 Different types of emails

Module 6 - Email Templates

  • 6.1 HTML Email Template
  • 6.2 Text Email Template

Module 7 - Email subject line

  • 7.1 Importance of the subject line
  • 7.2 How to write attention-grabbing email subject line?
  • 7.3 Subject line length
  • 7.4 Using call to action in subject line

Module 8 - Creating Compelling Email Content

  • 8.1 Email Copywriting
  • 8.2 Email Sender
  • 8.3 Email Timing
  • 8.4 Call To Action
  • 8.5 Email Signature

Module 9 - Email Automation

  • 9.1 What is email automation?
  • 9.2 Types of automated emails
  • 9.3 Benefits of email automation
  • 9.4 How to choose an email automation platform?
  • 9.5 Most popular email automation platforms

Module 10 - Email Deliverability

  • 10.1 Best practices for avoiding spam filters
  • 10.2 Monitoring sender reputation and inbox placement

Module 11 - Key performance indicators (KPIs)

  • 11.1 Open rate
  • 11.2 Click-through rate (CTR)
  • 11.3 Conversion rate
  • 11.4 Bounce rate
  • 11.5 Unsubscribe rate
  • 11.6 List growth rate
  • 11.7 ROI (Return on Investment)
  • 11.8 Email sharing/forwarding rate
  • 11.9 Engagement by device
  • 11.10 Email client/platform metrics
  • 11.11 Time and day of send

Email Marketing Course FAQs

What is the Training Mode?

  • Training mode is offline/classroom training and online training.

What are the timings and duration of the Email Marketing Course?

  • Please contact us to know about the timings and duration of the Email Marketing Course.

What is the fee of Email Marketing Course?

  • Please contact us to know about the timings and duration of the Email Marketing Course.

What are the Pre-requisites for this Course?

  • You should have basic knowledge of computer operation and the internet browsing.

Is Email Marketing Valuable?

  • YES. Email Marketing is the highest ROI marketing channel. It is the same valuable for companies of different sizes, industries, and various purposes.

Is the course up to date?

  • YES. We provide the latest and up to date content that matches with current industry needs. We continuously research the latest trends and embeds every change happing in the industry.